Majans is a consumer goods manufacturer with a curious blend of simplicity and complexity. In their own words, “we’re a simple business. We make stuff and we sell stuff.”

But is there more to these processes than they let on?

How does the team ensure that their manufacturing process not only works well, but also keeps everyone’s focus clear throughout each step?

Let’s look a little closer behind the curtain.


Majans’ Approach to Manufacturing

Majans’ Microsoft Dynamics 365 implementation has a clear focus on the customer experience—an experience that must be delivered in a consistent, repeatable way.

To do so, they leverage the data and analytics provided by the Dynamics 365 Supply Chain Management and IoT Intelligence suite of tools, which gives them the confidence they need to maintain their customer focus throughout each production phase. And should problems occur, they know that their IoT system will provide the information they need to address the issue in real-time, identify its cause, and apply a solution to keep things moving.

An Orchestration of Processes and Data

From what we can see in the case study, Majans applies its ERP applications and data to its production line in a true orchestration. It’s not one or two systems working in tandem; it’s a concert of moving pieces, data points, processes, and people. We see production line sensors monitoring flow, sortation and filling stations, quality checks at points of failure, and of course, a deluge of data flowing back to the system for real-time analysis and response.

Clearly, this system coordination is a key part in how Majans makes good on its brand promise: “Make. Snack. Magic.”

But notice how all of these processes and procedures conclude with a simple product lain at the feet of a picnic. This is the key customer focus that Majans maintains throughout its production: Your snacks matter to us.

We hear this for ourselves from their employees, each of whom speaks authentically and in one unified voice on this mission. Everyone on the team believes—knows—that this purpose is what unifies them as a team.

Of course, it’s great to see Majans’ make use of automation and cloud-based intelligence tools, but if you take away one thing from the case study, let it be this: The secret isn’t the system. After all, there’s a reason Majans chose to end their video with images of a warm and inviting family picnic rather than a rundown of processes.

Majans knows that at the end of the day, all of the metrics, data, and workflows are merely numbers on paper that fall away. Majans doesn’t optimize supply lines to make more revenue directly. They do it to take complete ownership of the processes that help them serve their customers. This focus on value nearly always turns up in greater, more sustainable revenue.

The Lesson: People-First Production

There are plenty of lessons we can take away from Majans’ transformative approach, not the least of which is how these tools can set a company up for the future. There’s certainly more orchestration going on than meets the eye, and it’s this orchestration that helps maintain a company-wide customer focus.

But in the end, remember that no business system can define this focus for you. Companies need to understand why they’re doing what they do and apply the right solutions at the right time. It’s an idea that’s both simple to understand and complicated to master. And when you pull it off, it can seem like magic.